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Privacy Policy


This policy contains information about cookies and the privacy policy that Next Skövde, corp. ID. no. 556321-1647 (“Next Skövde Destinationsutveckling AB”) uses on its website.

Next Skövde Destinationsutveckling AB may update this policy from time to time and we will then provide information on this in an appropriate manner, e.g. by publishing a new version on the website.

Information about cookies

We use cookies and similar technologies to develop and improve our services, adapt content and ads to users, provide social media features and analyse traffic. We also pass on information collected via cookies and other information from your device to social media and advertising and analytics companies we work with. These may in turn combine the information with other information that you have provided or that they have collected when you have used their services.

What is a cookie?

Cookies are small text files that are placed and saved in your browser on your device (mobile, computer or tablet) and that are commonly found on the internet.

A cookie can be placed as a first-party cookie or a third-party cookie. First-party cookies are cookies placed by the owner of the website (e.g. the Confederation of Swedish Enterprise in the case of Third-party cookies are placed by someone other than the website owner.

Cookies can either be deleted automatically when the user closes their browser (known as “session cookies”) or stored on the user’s device to facilitate future visits to the website (known as “permanent cookies”). Permanent cookies will also be deleted automatically after a certain specified period of time.

A cookie makes it possible to recognise your device and collect information about the pages you have visited and the features you have used. It helps to retain your choices when navigating a website or returning to it on a later occasion. Cookies are sometimes used to collect information that is considered to be personal data, such as IP addresses and information linked to the IP address. Cookies are used by virtually all websites and are often required for the website/digital service to work correctly.

Cookies on

On this site, we use cookies for several reasons related to, among other things, functionality, analysis, statistics and information provision.

The following categories of cookies may be set on our website.

Necessary cookies

These cookies are required for the operation of the website. They include, for example, cookies that allow you to navigate pages on websites and gain access to secure areas on websites.

Functional cookies

These cookies are used to recognise you when you return to the website in order to improve your user experience. They enable us to customise content for you, such as remembering your name and your language preference and what region you come from.

Statistical cookies

These cookies enable us to recognise and count the number of visitors to the website and see how visitors use the website, for example which pages visitors most often visit and if they receive error messages. This helps us to improve the way our website works, for example, by ensuring that users can easily find what they are looking for. We also use analytical cookies to measure the effectiveness of our advertising campaigns.

Marketing cookies

These cookies register your visit to the website, the pages you have visited and the links you have followed. Targeting and marketing cookies help us to analyse and track visitors’ behaviour so that we can deliver personalised content and features based on user choices and previous visits. We will use this information to make the Digital Service and the ads displayed more relevant to your interests. We may also share this information with third parties for this purpose.

We work with website publishers, application developers, advertising networks and other service providers to deliver ads and other content that promotes our website on other websites and services. Cookies and other similar technology can be used to provide offers that may be relevant to you and your interests on other websites, applications and devices, as well as to manage the ads you receive and measure their effectiveness.

Opting out of cookies

You can change your cookie settings at any time under “Cookie settings” in the cookie tool implemented on the website.

If you now or in the future want to opt out of cookies or delete them, you can also do so via the settings in your browser.

If you delete cookies, certain features on the website may stop working. However, you can always delete the cookies that are not deemed necessary or functional cookies without the website ceasing to function. There are tools on the internet to check which cookies are used in your browser. You can also read more about how to opt out of cookies in your browser at

Information on the processing of personal data


Personal data processing

Within Next Skövde, all processing of personal data takes place with observance of individual privacy and taking into account the rights of the data subjects. Based on this:

  • All processing of personal data takes place in accordance with the relevant legislation.
  • The processing must be legal, correct and transparent in respect of the data subject.
  • Before processing starts, a specific and expressed purpose for the processing must be established. The processing of personal data must/may not take place for a purpose that is incompatible with the original purpose.
  • Collection of personal data will not be more extensive than necessary. This means that only data that is adequate and relevant may be collected. The data must be up to date and correct.
  • Collected personal data will only be retained in an identifiable form for as long as is necessary for the purpose and not otherwise provided for by law.
  • Access to personal data is limited to those who are authorised to access it.
  • Organisational and technical measures to protect personal data that are deemed necessary on the basis of risk analyses and security ratings will be taken.
  • The personal data controller must be able to demonstrate his/her compliance with the regulations and the rules/principles specified therein.
  • Any processing of personal data must take place in such a way that the risk to the data subject is minimised.

Personal data responsibility

It is the responsibility of the personal data controller at Next Skövde to ensure that the regulations for personal data processing are followed. This includes the responsibility to ensure, for instance, that:

  • The purpose and goal of the processing of personal data are established before the processing begins.
  • Knowledge is available about where personal data occurs, how it is used, and routines are in place to be able to inform the persons concerned upon request.
  • There are technical and organisational conditions for processing personal data securely.
  • Records are kept for all personal data processing.
  • Personal data agreements are drawn up when data processors are used.
  • Routines are in place partly to safeguard the data subjects’ rights and otherwise to fulfil obligations that fall to the personal data controller, such as e.g. notification obligations in the event of a personal data breach.
  • Through documentation ensure that it can be proven that the requirements of the legislation are met.


Questions and feedback

If you have any questions or comments about this cookie policy, please contact us at [email protected], or tel. +46 (0)500-44 66 88. [email protected]or by phone at 0500-44 66 88.


Special information about certain cookies:



In order for us to be able to direct personalised information on Facebook to the devices that have visited our websites or used our apps. Some of our sites have social media share buttons. When you choose to share an article on Facebook, Facebook sets cookies in your browser. We do not have access to information about the recipient or what they do on Facebook. You can read more about Facebook’s cookies here and choose not to receive personalised information by changing your ad settings while logged in to your Facebook account.


Google Analytics and Google Fonts

We use Google Analytics to analyse and develop our websites and apps. You can read more about Google Analytics cookies here: and about how to opt out of continued use of such cookies here: Google’s general policy can be found here:



On some pages, we embed YouTube’s video player to be able to show videos that are on YouTube. YouTube puts cookies on your computer when this happens. More information is available at



In order for us to be able to manage cookie settings, we use Complianz. You can find out more here:


WP Optimize

To speed up the site, we use WP Optimize. You can find out more here:



This website is built in Wordpress. More information can be found at

This privacy policy was last updated: 26-10-2021

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