After an evaluation of several cities by the Swedish Sports Confederation and SVT, it has now been confirmed that Skövde will once again host SM-Week Winter. Four years after the last SM-Week (Swedish Championships) in Skövde, it's time once again.

- It feels fantastic that we have been entrusted with hosting SM-Week again! This shows that we have the capacity to deliver major sporting events of the highest caliber – and with that, we strengthen our municipality’s appeal to residents, visitors, and businesses alike. We invite all of Sweden to come and experience our winter city, says Theres Sahlström (M),Mayor of Skövde Municipality

In addition to cross-country skiing, weight lifting, dance, martial arts, ball sports, and motorsports are examples of disciplines that may be featured during SM-Week at Skövde’s various sports venues.

The most recent SM-Week held in Skövde attracted 100,000 visits, including approximately 37,500 unique visitors. The total tourism revenue amounted to 43.6 million SEK . SM-Week in Skövde appeared in around 2,300 articles, with a total advertising value estimated at approximately 65 million SEK. In addition, 2.3 million people watched at least three minutes of the SM-Week broadcasts from Skövde.

- This is proof that we have the ability to deliver events of this scale. Last time we showed we could do it – now we’re building on that experience. Our focus is a safe, well-planned, and smoothly run SM-Week where every part maintains high quality. Through close cooperation between our municipal departments, Next Skövde, and external partners, we’ll ensure the entire experience works – from logistics and safety to event experience and service, says Johan Rahmberg, Cheif Executive Officer of Skövde Municipality.

Hosting SM-Week in Skövde generates revenue for local businesses, fosters a shared sense of pride in the city, and presents an opportunity to attract new visitors. Media coverage during SM-Week provides significant marketing value for Skövde.

- I’m truly looking forward to once again planning and delivering one of Skövde’s largest events through broad collaboration. Now we’re taking all the knowledge and experience we’ve gained and building on it. And of course, we’re going to deliver a fantastic celebration for all our visitors, says Mats Olsson, CEO of Next Skövde.

SM-Week is one of Sweden’s largest annual sporting events, organized by the Swedish Sports Confederation in cooperation with relevant sports federations and the host city. Sveriges Television is the official broadcaster. SM-Week is open to the Sports Confederation’s 72 member federations, which represent up to 210 different sports. It is a week of national championships in various sports, held every year – both in winter and summer – in different locations across Sweden.

For more information, please contact
Theres Sahlström, Chair of the Municipal Executive Committee, Skövde Municipality: 070-875 07 27
Johan Rahmberg, Municipal Director, Skövde Municipality: 0730-72 00 01
Mats Olsson, CEO, Next Skövde: 0500-44 66 80